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- Scope of work
- Pull together existing assets and materials
- Undertake some preliminary background research to better understand
- Your branding—colours, typography, imagery, messaging…
- Your company background, ethos, and what makes you special
- Your products
- Your goals
- Your market and where you fit in it
- Define initial business goals and requirements
- Define teams and responsibilities on your side and ours
- Draft preliminary timeline
best to run a discovery phase to not only understand project goals but also to learn about users and customers to help ensure a successful launch. The kickoff meeting for this discovery is equally important. Whether it’s an agency working with a client or an in-house team working on their own website, getting together for kickoff and discovery is a chance for teams to understand the purpose of the organization. It also is where teams can start as they mean to go on, with effective and successful collaboration.