Competitive Analysis is adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Things we might look to identify
- Major competitors
- Similarities
- Points of difference
- Aspirational brands
- What makes them inspiring
- What makes them successful
- Customers
- Current customers
- Existing demographics
- What’s working well
- Tastes
- Popular products
- Not so popular products that could be doing better
- New customer opportunities
- Demographics with potential for growth
- User personas
- Changes in messaging to reach wider audience
- Current customers
- Current marketing strategy
- What’s working well
- What could be done better
- New marketing opportunities
- How to reach new markets
- Where are potential opportunies